To acquire a bad reputation

His reputation was tarnished. Bad things were publicized about him. He lost his good name.

("The Rabbis taught: When they stand in prayer, even if there is an elder and a sage there, one does not place before the ark אלא the usual person. Which person is the usual one?... [one] whose appearance is attractive, humble of knee, pleasing to the people, has a pleasant voice, and his voice is sweet, is well-versed in reading the Torah, the Prophets, and the Writings, and in reviewing the Midrash, the halakhot, and the aggadot, and is well-versed in all the blessings... Abaye said: This is one who did not acquire a bad reputation in his youth" - Ta'anit 16a)

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