Why didn’t they think of it before?
Figuratively: This thing is excellent or very successful.
(Modern Hebrew)
Translation
Expression (Hebrew)
אֵיךְ לֹא חָשְׁבוּ עַל זֶה קֹדֶם?
Definition (Hebrew)
בְּהַשְׁאָלָה: הַדָּבָר טוֹב מְאוֹד אוֹ מֻצְלָח בְּיוֹתֵר.
(הָעִבְרִית הַחֲדָשָׁה)